Strauss | Multi-City Activations

Louisville, KY • Decatur, IL • Las Vegas, NV • Providence, RI • Tulare, CA • Grand Island, NE • Boone, IA

Objective

Support Strauss, a provider of industrial equipment and agricultural solutions, across multiple U.S. events by delivering a high-performing team capable of driving attendee engagement, sales support, and consistent brand representation.

The goal was to provide a reliable staffing solution that could adapt across different markets, while maintaining a strong, results-driven presence at each activation.

Execution

Throughout the ongoing partnership, Blossom Talent consistently provided teams of 5–10 professionals per event, supporting engagement, production and sales-focused objectives:

• Brand Ambassadors

• Sales Agents

• Production Assistants

The team focused on:

• Engaging attendees and initiating conversations to generate interest

• Supporting on-site sales efforts and product promotion

• Representing the brand in a confident and professional manner

• Adapting to different event environments and audience types

• Maintaining consistent performance across multiple activations

Following the initial event, several Brand Ambassadors demonstrated exceptional performance and were personally selected by the client to travel and support all subsequent events, ensuring continuity and stronger brand alignment.

Impact & Outcome

Strauss continues to rely on Blossom Talent as a trusted staffing partner across multiple activations, with standout team members becoming an integral part of their event strategy.

• Repeat collaboration across multiple cities, reinforcing long-term trust and satisfaction

• Top-performing Brand Ambassadors selected by the client to travel and represent the brand nationwide

• Strong attendee engagement and support of on-site sales efforts

• Consistent, high-level performance across diverse event environments

• Seamless execution with a team aligned to the client’s goals and expectations