Case Study

Skyworth | CES | Las Vegas Convention Center

Objective

Support Skyworth’s presence at CES 2019 by delivering a high-performing team capable of managing a high-traffic booth environment, while enhancing attendee engagement around their OLED display technology.

The focus was to ensure a seamless flow of visitors, maintain a polished brand presence, and support meaningful interactions that contribute to lead generation and brand visibility.


Execution

Blossom Talent provided an experienced team of 6 Trade Show Hosts and 3 Hostesses, supported by an on-site Team Lead to ensure smooth coordination and execution.

The team focused on:

  • Managing attendee flow and booth traffic

  • Guiding product interaction and engagement

  • Qualifying attendees and supporting lead generation

  • Directing high-value prospects to the client’s team

  • Maintaining a polished, professional presence

Hostesses acted as the first point of contact, driving engagement and helping identify qualified leads.

The Team Lead ensured alignment, communication, and overall performance on-site.


Impact & Outcome

The activation maintained a consistent and well-managed flow of attendees, with strong engagement across the booth throughout the event.

Blossom Talent’s team contributed to:

  • Improved attendee flow and reduced congestion during peak periods

  • Increased engagement through proactive interaction and guided experiences

  • Support of lead generation efforts by identifying and directing qualified prospects

  • Seamless coordination between staff and the client’s on-site team

The success of the activation highlights the value of combining structured staffing, clear leadership, and lead-focused execution in high-visibility environments like CES.




Category: Trade Show Staffing
Industry: Consumer Electronics