Midea | AHR | Atlanta, GA & Orlando, FL

Objective

Support Midea’s presence at AHR Expo with a team focused on elevating brand image and maintaining a polished, professional booth presence.

The goal was to represent the brand through high-quality image models, creating a strong visual impact while ensuring a welcoming and engaging environment for attendees.

Execution

Blossom Talent provided a team of 4 experienced Brand Ambassadors and Image Models for AHR Orlando, and 3 experienced hostesses for AHR Atlanta, selected specifically for their professionalism, presentation, and ability to represent the brand at a high level.

The team focused on:

• Maintaining a polished and consistent brand presence throughout the booth

• Welcoming and engaging attendees in a professional and approachable manner

• Supporting overall booth atmosphere and visual presentation

• Assisting with attendee flow and general booth support

• Representing the brand in alignment with Midea’s image and positioning

For both activations, staff were selected with a strong emphasis on appearance, confidence, and professionalism, ensuring alignment with the client’s focus on visual branding.

Impact & Outcome

• Elevated brand presentation through a cohesive and polished team

• Strong visual impact that enhanced the overall booth presence

• Positive client feedback on staff professionalism and presentation

• Consistent execution across multiple activations (2019 & 2025)

• Seamless integration with the client’s team and booth environment