Lenovo | CES 2018 | The Venetian

Objective

Support Lenovo’s CES activation for the Star Wars: Jedi Challenges experience, designed to attract and engage attendees through an immersive, interactive environment.

The goal was to increase booth traffic, maximize attendee participation, and support lead generation efforts, while ensuring a smooth and organized flow of guests through a high-demand activation.

Execution

Blossom Talent provided a team of 6 experienced Brand Ambassadors, supported by an on-site Team Lead to ensure seamless coordination and performance throughout the event.

The team focused on:

• Managing high-volume attendee flow and participation

• Guiding guests through the interactive AR experience

• Creating excitement and drawing attention through live “lightsaber” demonstrations

• Engaging attendees to identify interest and qualify potential leads

• Directing qualified prospects to Lenovo representatives

Our Brand Ambassadors played a key role in the experiential aspect of the activation, actively participating in the Star Wars experience to attract crowds, spark curiosity, and increase engagement.

Impact & Outcome

The activation generated consistent attendee engagement throughout the event, with strong interest driven by the interactive and experiential nature of the booth.

Blossom Talent’s team contributed to:

• Increased booth visibility and foot traffic through live demonstrations and engagement

• High levels of attendee participation within the experience

• Support of lead generation efforts by identifying and directing qualified prospects

• A smooth and organized guest flow despite high demand