DJ&A | Sweets & Snacks Expo

Las Vegas • 2026

Objective

DJ&A, a snack and produce brand known for its packaged vegetable chips and healthy snack products, partnered with Blossom Talent during the Sweets & Snacks Expo in Las Vegas to create a more interactive and engaging booth experience.

Blossom Talent provided two professional hostesses/mascot handlers and two mascot performers to create an interactive and high-energy booth experience throughout the trade show. The team supported attendee engagement, photo opportunities, and booth interaction while helping DJ&A maintain a fun, approachable, and highly visible presence on the show floor.

Execution

Blossom Talent provided a team of 4 total staff: two professional hostesses/mascot handlers and two mascot performers to support DJ&A during the Sweets & Snacks Expo in Las Vegas.

The team worked directly from the client’s trade show booth, helping create a high-energy and interactive environment designed to attract attendees and encourage engagement throughout the event.

Support included:

• Mascot performer coordination

• Guest interaction and attendee engagement

• Trade show booth support

• Photo opportunities with attendees

• Crowd engagement and booth traffic support

• Mascot handling and performer assistance

• Brand representation on the show floor

Staff were selected based on professionalism, reliability, strong communication skills, and the ability to operate comfortably within a fast-paced trade show environment. The team maintained a polished and approachable presence while supporting both the operational and experiential aspects of the activation.

Impact & Outcome

The activation helped create a lively and guest-focused booth experience aligned with DJ&A’s trade show goals.

• Mascot performers helped increase attendee interaction and booth visibility

• Hostesses provided smooth operational support throughout the activation

• The team maintained a professional and engaging presence during high-traffic show hours

• The activation created consistent guest photo and interaction opportunities

• Blossom Talent successfully supported the client with experiential staffing tailored to a busy convention environment