Cariad | CES 2023 | Las Vegas Convention Center

Objective

Support Cariad’s CES presence by providing a professional team capable of representing a software-driven, innovation-focused brand in a high-traffic, high-expectation environment.

The goal was to ensure a polished and engaging attendee experience while supporting product interaction, brand communication, and lead generation efforts.

Execution

Blossom Talent provided an experienced team of 8 Brand Ambassadors, supported by an on-site Team Lead to ensure consistent coordination and performance.

The team focused on:

• Welcoming and engaging attendees in a professional and approachable manner

• Supporting product interaction and guiding visitors through the booth experience

• Communicating key brand messaging in a clear and accessible way

• Identifying and qualifying potential leads

• Directing high-value prospects to Cariad representatives

Given the technical and innovation-focused nature of the brand, staff were selected based on their ability to communicate confidently, adapt quickly, and engage a knowledgeable audience.

Impact & Outcome

• Strong and consistent attendee engagement throughout the activation

• Professional representation aligned with a high-level, enterprise brand

• Support of lead generation through qualified attendee interaction

• Smooth booth operations in a high-traffic environment

• Successful execution supporting a global, innovation-driven organization